at 12:08 on Aug 30, 2011
As many of you know, I'm not involved in the day to day operations of eStyle anymore, as my focus has now moved to StyleLabs, a Digital Media and Qual House.
Thinking back to when we started this company, I remember our first BIG win was landing Research House as a client. I mean, they were just awesome. What I loved about Research House was their robust business model. In order to service the high needs of a large volume of clients, they built this incredible network of suppliers like eStyle to do (some) of their focus group recruiting in Calgary, Toronto, Vancouver, etc. It was this model that motivated us to evolve ours. We realized that by building a six figure QUAL ONLY panel, we could create the efficiencies necessary to deliver to the same volume of clients, with the only exception being that we'd do it in house. This has resulted in us creating economies of scale that have allowed us to deliver a seamless product coast to coast, with substantial cost savings for focus group recruiting across Canada!
As the outgoing President, I want to thank Research House for showing us the faith that they did. To be honest, we were brand new and not very many people were willing to take a chance on an unknown. They did. Thanks to them, our company has grown exponentially and we hope to continue to use them as inspiration to build a company that clients will be happy to work with and that we can be proud of.
Thank you Research House!
