On May 31, eStyle will be opening its Canadasurvey.ca platform to all existing panelists on its current portal, Pulse. "We retained our sister company StyleLabs, to use their Connect technology to built a platform where we could build our own rewards currency, maximizes panel depth through organic segmentation, and deliver ultimate user experience to panelists signing up and referring friends," says eStyle Director Salina Kassamali. "StyleLabs has aggregated all the best practices that have made Facebook and Groupon successful and have seamlessly integrated it into a market research platform. We did a test case in Quebec and turned 500 panelists into 4900 in under 3 weeks with this new engine. Our recruiting is about to get so specialized that we'll be able to find anyone, anywhere. We're excited for what's to come."
