Focus group recruiting and market research.

Recruiting Focus Groups successfully requires a certain level of sophistication, investment in infrastructure and strong ethical standards. This is what you are delivered when hiring StyleLabs. It is a commonly known fact that recruiting focus groups in Calgary is a challenge. There are other markets like this as well! Every single agency, no matter how incredible they claim to be will eventually hit the same roadblock: frequent fliers, coached respondents, and no shows. Unfortunately, there are only so many numbers that can be dialed and so many referrals that we can ask for. The…

According to a recent survey we conducted with Moderators, seventy percent of the facilities in Canada require a MAJOR overhaul. They are dated, have paint and furniture from the 80's and overall are a very "vanilla" environment. They are functional, but do NOTHING for user experience. When we built our facilities, we wanted to eliminate the stoic stigma associated with the focus group environment. Our goal was to create a very social, creative and technologically advanced space that would deliver seamless usability, and an atmosphere respondents and clients would want to come back to…

"Our mandate is to provide clients with a 360 degree solution working with us. Our model is elastic. We don't discriminate by organization size or revenue and can offer solutions to anybody with passion for growth and sustainability. What differentiates StyleLabs from anyone else in the industry is the fully integrated research division that validates campaigns designed in-house or by our clients. Having a community that is "plugged in" gives our clients, strategists and designers a crystal ball to accurately predict consumer needs and campaign resonance. " As a qualitative researcher…