Blog Articles
Appealing to Millennials
Millennials, also known as Generation Y, refers to the generation born between 1980 and 2000. This group of young consumers totals approximately 2. 5 billion people across the globe, accounting for roughly one third of the world’s population. . . .
Show Your Customers Love All Year Long
As Valentine’s Day draws closer people across Canada think of love. Whether you have had it for years, have recently found it, or are still looking for that special someone Valentine’s Day tends to stick in your mind. For the past few weeks. . .
Save Money With Flyers and Coupons
As food prices continue to rise Calgarians are finding more and more ways to stretch their grocery budgets. Last week we discussed 7 ways you could save money on groceries, from planning your meals to shopping around for the lowest price. Another. . .
7 Tips for Saving Money on Groceries
The plummeting dollar has affected Canadians in many ways but one of the most noticeable is at the grocery store. Rising food costs have left many families struggling and it is becoming harder to make the grocery budget stretch far enough each. . .
A Weak Dollar Means More Canadians Vacationing Close to Home
Though many Canadians love to travel, a sinking Canadian dollar means that many are rethinking their travel plans. Even a quick getaway south of the border is becoming cost prohibitive as the Canadian dollar plummeted to $0. 70 USD on Tuesday,. . .
As Household Budgets Shrink Parents Turn To Second Hand Sporting Goods Stores to Outfit Their Children
With the holidays over children all across Canada head back to school and to their extracurricular activities. Many of these activities, especially sports, require specialized equipment. From dance shoes to hockey gear, the costs can add up. In. . .
Market Research and the Importance of Quality Control
Quality control is important to the recruitment phase of market research. By ensuring that the system in place is structured and efficient we are able to ensure the success of our projects and keep our clients satisfied. By tracking key. . .
Recent Survey Offers Insight into Calgary Home Buyers
Calgarians love planned communities, and are willing to move to them. According to a recent survey of Calgary homebuyer’s conducted by StyleLabs 84% of Calgarians plan to purchase or build a new home in Calgary within the next 10 years. This data. . .
Alberta May Actually Benefit From the Cooling Off of the Oil Industry
Oil prices saw a small uptick this week, something that caused many Albertans to breathe a very short sigh of relief. Alberta has relied heavily on oil for decades, so much so that one of our major hockey teams is even called the Oilers. This means. . .
Christmas 2015 Top Toys for Toddlers, Preschoolers and School Aged Children
As the holidays quickly approach parents, aunts, uncles and grandparents everywhere are on the hunt for the perfect gift. Take the guesswork out of gift giving with this list of top toys for each age group. Toddlers Fisher-Price Little. . .
4 Ways to Make Your Holiday Budget Stretch Without Feeling Like Scrooge
Retailers are going to have to work hard to stand out from the competition this holiday season. 53% of Canadians plan to spend the same amount on holidays as they did last year, and a full 37% plan to reduce their spending according to a poll. . .
As the Holiday’s Approach Amazon Continues to Dominate Online Sales
For many shoppers Black Friday officially marks the beginning of the holiday shopping season. A few years ago this would have meant bundling into our cars and hitting the local mall or large department store, only to contend with large crowds and. . .
Recruiting Valuable Respondents Using a Large Pool of Quality Recruits
Focus groups can unearth a large quantity of valuable data if they are done right. Gaining that valuable data depends on a variety of factors including a skilled moderator and appropriate, engaged participants. Unfortunately, focus group recruiting. . .
Why Partner with StyleLabs?
Choosing a facility for your next focus group can be a tough decision. You need to know that the company you choose values your research, and your business, as much as you do. At StyleLabs we always go the extra mile to ensure you have the resources. . .
Engaging with Participants
Games fascinate us. From our childhood toys, to sports and videogames as teenagers to crossword and sudoku puzzles in adulthood games are excellent at keeping us entertained. We tend to find any topic at hand more interesting if there is a game-like. . .
Why Should I Hire a Professional Moderator for My Focus Group?
Though it may be tempting to ask one of your own employees to moderate your focus group it really does pay to hire a professional. Here are 7 reasons you should hire a professional moderator for your next focus group. Your findings appear more. . .
The StyleLabs Advantage
As you know a well run focus group can yield valuable market research for any company. However, getting a group of individuals who possess the knowledge you need to generate valuable research can be a difficult task. That is where StyleLabs steps. . .
Why should I participate in a Focus Group?
There are a variety of reasons people opt to participate in focus groups. By participating in focus groups you can not only help companies gain valuable insight you can help with medical research or do things you already love to do. Here are 4. . .
What are the Benefits of Focus Groups?
Focus groups can be an excellent research tool for companies. By being able to speak directly to your target demographic you can better understand their likes, their dislikes and how they view your company and its services or products. There are. . .
Evolving Focus Groups
Building our newest focus group facility this year, we spent some time studying the evolution of the focus group. We did this so we can extrapolate the appeal of this methodology at it’s infancy and how it’s evolved. Following World War. . .
Choosing a Focus Group Recruiter 101
We have no problem telling everyone how good we are. We don't, however, want anyone to mistake that for arrogance. We've spent an incredible amount of time and resources as well as learned a LOT of hard lessons to earn those bragging. . .
Deciding on StyleLabs for your Focus Group Recruiting and Facility Needs in Vancouver
StyleLabs Focus Group and Recruiting Services in Vancouver We are your gateway to fieldwork across Canada. StyleLabs boasts one of the country's largest South Asian panels, supplementing our highly segmented research community Canada. . .
Deciding on StyleLabs for your Focus Group Recruiting and Facility Needs in Calgary
There are two great companies in Calgary where recruitment and focus group facilitie are available. Please refer to StyleLabs or Qualitative Coordination links highlighted for scope of services. StyleLabs (our company) - #222, 622 5th. . .
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